Online butcher, mooooving meat along

Cattle, pork, and lamb producers are being offered set prices above the market indicators.

A new website called “Our Cow” is allowing consumers to buy meat direct from the farmer.

The idea has grown, with more than 50 farmers from across New South Wales and Queensland.

Rural reporter Eddie Summerfield caught up with founder Bianca Tarrant to hear about the incentives for those involved.