Shoretrade: the new platform making things ‘APPen’

Shoretrade has been developed to help fisherman sell their seafood as soon as it’s caught, ensuring it’s delivered directly to the final industry buyer.

The app cuts out the middleman, giving more money back to struggling fishers and aquaculture farmers, while delivering the freshest seafood to industry buyers.

We caught up with the platform’s chief executive Peter Manettas to tell us how it all works and what it will mean for the industry.