The supermarket price trick Tom Elliott thinks is an “absolute con”

Consumers are being hit by a phenomenon known as “shrinkflation”.

This is where a product gets more expensive not by raising its price, but rather by reducing its size.

Tom Elliott said it’s a “ridiculous” situation.

“I reckon this is an absolute con,” he said on 3AW Drive on Thursday.

But Tanya Barden from the Australian Food and Grocery Council said the weight of a product is clearly displayed to consumers.

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