Thanks for logging in.

You can now click/tap WATCH to start the live stream.

Thanks for logging in.

You can now click/tap LISTEN to start the live stream.

Thanks for logging in.

You can now click/tap LATEST NEWS to start the live stream.

LISTEN
Watch
on air now

Create a 3AW account today!

You can now log in once to listen live, watch live, join competitions, enjoy exclusive 3AW content and other benefits.


Joining is free and easy.

You will soon need to register to keep streaming 3AW online. Register an account or skip for now to do it later.

Advertisement
Advertisement
Advertisement

Popular TV show behind surge in demand for Weetbix in China

Jacqui Felgate
Article image for Popular TV show behind surge in demand for Weetbix in China

An appearance on a popular TV show is behind a spike in demand for Weetbix in China.

The surge led to fears of a shortage of the popular breakfast cereal in Australia, similar to the one experienced in baby formula earlier in the year.

Ben Sun from ThinkChina Digital Marketing told Tom Elliott it was all down to a bit of product placement.

A popular celebrity was seen eating Weetbix, which prompted a lot of people to find out what it was and emulate their hero.

Mr Sun said Australian products are revered for their quality.

He said baby formula is one area where the Chinese are particularly careful, because many families have just one child and, by extension, one grandchild.

‘They don’t really care about how much they’re paying, they want to make sure the baby grows up healthy and safe,’ Mr Sun said.

Click play for the full story

Jacqui Felgate
Advertisement