Release of Adidas shoes which cost hundreds spark questions over brand power

Questions regarding why people purchase from specific brands have been raised after Adidas released a new running shoe costing hundreds.

Brand expert, Michel Hogan, says some customers will choose to buy from brands who stand for what they support.

“For example, Adidas. They stand for something, and when you’re wearing the shoe that has their logo on it, people see that and they associate you … with that,” she told Tony Jones, filling in for Neil Mitchell.

Press PLAY to hear how much the shoes cost

Image: iStock.