Ross’s strict Wordle victory rule

Viral website game Wordle has flooded social media in recent months and was yesterday sold to the New York Times for an undisclosed seven-figure sum.

Environmental psychologist and wellbeing consultant Lee Chambers says there are a few unusual components of the game that have fuelled its success.

“The fact it’s simple, the fact it’s limited and so much in our world is unlimited, the fact that it’s really organised, but also it’s gone social, it’s gone viral, there’s a real chance to pit yourself against your friends,” he told Ross and Russel.

“I think there’s a bit counterculture piece to it about it being something that’s not full of advertisements, It’s not something that’s designed to hook your attention for hours at a time.”

The game gives players six tries to guess the word of the day, but Ross revealed he thinks the only true victory is getting the word in three.

“There is only one correct answer, and that is to get it in three,” the 3AW Breakfast co-host said.

“If you get it in one or two that’s a fluke, and if you get it in four or five, you’ve taken too long.

“Only getting it in three counts.”

Press PLAY below to hear more about Wordle’s rise + Ross’s rules of play