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Russel Howcroft’s new book ‘When it’s right to be wrong’

Article image for Russel Howcroft’s new book ‘When it’s right to be wrong’

Former ad-man and Channel Ten executive Russel Howcroft’s got a new book on creativity and why selling isn’t a bad thing.

The Gruen panellist popped in to speak to 3AW Breakfast’s Peter and Kate about When It’s Right To Be Wrong.

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