Russel Howcroft’s new book ‘When it’s right to be wrong’

Former ad-man and Channel Ten executive Russel Howcroft’s got a new book on creativity and why selling isn’t a bad thing.

The Gruen panellist popped in to speak to 3AW Breakfast’s Peter and Kate about When It’s Right To Be Wrong.

Russell Howcroft in studio to give Peter advice on why it’s sometimes right to be wrong… pic.twitter.com/LlFS8t0f1j

? 3AW Breakfast (@RossAndJohn) September 20, 2015