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St Kilda beach being ‘undersold’ as a tourist destination

St Kilda beach ? iconic, or not?

The Victorian Tourism Industry Council is backing a push supported by the Port Phillip Council to inject more time and money into the precinct.

They say it’s being ‘undersold’ by Melbourne as a tourist spot.

‘St Kilda beach is an iconic destination,’ acting chief Erin Joyce

‘It’s got national and international brand recognition.’

But Tom Elliott can’t see what the fuss is about.

He said Melbourne had plenty going for it, but world class beaches weren’t one.

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