Study reveals parents would cut their children’s sugary drink consumption if costs increased

New Melbourne study reveals that parents would cut their children’s sugary drink consumption if the cost increased.

The study, from the University of Melbourne, says a small price increase of 10% resulted in an 8% reduction in the amount the parents would give their children.

Tom Elliott spoke with Professor Tony Scott from the Melbourne Institute of Applied Economic and Social Research.

‘Our research says if we do increase the price of sugary drinks, fizzy drinks, juice, cordial, people will reduce their consumtion.’ – Professor Scott told 3AW Drive.

Click PLAY below to hear the FULL interview