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Tennis champion kicks off disability initiative

Ross and Russel
Article image for Tennis champion kicks off disability initiative

Tennis champion and disability advocate Dylan Alcott has launched the ‘Shift 20Initiative’ with 13 brands – including McDonald’s, Uber and Virgin Australia.

The 13 brands will commit to making sure 20 per cent of their marketing will include people with disabilities.

“We just want to be treated like normal people who do normal things who contribute to society like everybody else,” Dylan told Mark Allen and Jimmy Bartel, filling in for Russ and Ross.

Press PLAY below to hear the full interview 

Image: Getty Images/Brook Mitchell.

Ross and Russel
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