TGA crackdown on influencers promoting health products
Influencers are no longer allowed to spruik the benefits of health products, under a Therapeutic Goods Administration crackdown.
But it won’t be the end of their online activity.
“They can still endorse products,” Genevieve Day, Founder and CEO of Day Management, told Tom Elliott.
“What they are cracking down on is testimonials.
“They don’t want people saying ‘I took this vitamin and grew a foot taller’ because you can’t substantiate that.
“Regulation is a good thing.”
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