The beauty chain taking a gamble on a new brick-and-mortar store in the CBD

Mecca will soon unveil its flagship store in the Bourke Street Mall.

Chief Mecca-maginations officer at Mecca Marita Burke has told 3AW Breakfast the store is the biggest makeup store in the world.

“It’s opposite the David Jones building, it was formerly part of the David Jones store … we have great legacy in this pocket of real estate in Bourke Street,” she said.

Press PLAY to hear what the store shows about consumers of makeup

Image: Simon Shluter/The Age.