The demographic that’s ‘an issue’ for both Daniel Andrews and Matthew Guy

Both the Premier and opposition leader face “an issue” leading into the state election, according to director of social research and pooling company, Red Bridge Group Australia, Kos Samaras.

He says both Daniel Andrews and Matthew Guy are unpopular among “a certain group of women”.

Press PLAY below to hear the challenges both leaders face going into the state election

“When we’re talking about the Labor side it’s usually young professional women in the inner-city. They’re more likely to now be basically voting Green,” he told Neil Mitchell.

Mr Samaras says the phrase he hears most often among focus groups is “I don’t like Daniel Andrews but I’m not voting for that Matthew Guy”.