The existential problem facing the Coalition

New polling has found Liberals leader Sussan Ley is struggling to gain ground with Australians as Labor’s support grows.

Director of Red Bridge Group Kos Samaras has told 3AW Mornings there has been a trend with the Liberal Party struggling with voters under the age of 50.

“It will take the sort of reform we saw Menzies undertake in the late 1940s to recalibrate the Coalition’s brand towards a younger generation that has never voted for them,” he said.

Press PLAY to hear his insight + his thoughts on why more voters are turning to Labor

Image: Hilary Wardhaugh/Getty Images.