The key to creating a memorable promotion or commercial

The Chair of Consumer Behaviour in the marketing department at Deakin Business School has shared the tricks of the trade when it comes to making an effective commercial.

3AW Mornings was discussing memorable ads and jingles over the years on Thursday’s program.

“The first thing you want to do is heighten people’s emotions,” Dr Paul Harris told Neil Mitchell.

“It can be anger, sadness, happiness.

“But you don’t want to put too much information into it.

“You don’t want to overwhelm.”

Callers also rang in to share commercials and jingles that had stuck with them.

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