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The new Coles loyalty program that seems a bit too good to be true

“So… what’s in it for them?”

Coles is trialling a new loyalty program that left Ross and John scratching their heads and asking that question.

For $10 per month or $99 per year, employees and their family and friends can join FlyBuys Max and receive deals and offers including:

  • 5 per cent of all fruit, vegies and meat
  • Free home delivery for purchases over $50
  • Access to a new online streaming service, MuviNow

The concept follows in the footsteps of a similar subscription model offered by online giant Amazon.

Ross Stevenson: We started the interview wondering ‘What’s in it for us’, but upon hearing all that I wondering what’s in it for them?

Click PLAY to hear the answer from Gary Mortimer, from the Queensland University of Technology