The new Coles loyalty program that seems a bit too good to be true
“So… what’s in it for them?”
Coles is trialling a new loyalty program that left Ross and John scratching their heads and asking that question.
For $10 per month or $99 per year, employees and their family and friends can join FlyBuys Max and receive deals and offers including:
- 5 per cent of all fruit, vegies and meat
- Free home delivery for purchases over $50
- Access to a new online streaming service, MuviNow
The concept follows in the footsteps of a similar subscription model offered by online giant Amazon.
Ross Stevenson: We started the interview wondering ‘What’s in it for us’, but upon hearing all that I wondering what’s in it for them?
Click PLAY to hear the answer from Gary Mortimer, from the Queensland University of Technology