The new tourism campaign coinciding with the Australian Open

A new tourism campaign has been launched, coinciding with the world wide focus on the Australian Open.

Running the line, Every Bit Different, the campaign showcases the state as a place of diversity, passion and creativity, bringing together both Melbourne and the regions.

CEO of Visit Victoria, Brendan McClements, has told Ross and Russel there’s no better event to showcase the state.

Press PLAY to hear all about the new tourism campaign

Image: iStock