The reasons people fork out for expensive water bottles

Tom Elliott admits he can’t really comprehend why some people fork out $50, 60 and, in some cases, several hundred dollars for a water bottle.

Mark Baxter, Director at The Psychology Spot, said there was no doubt there was a fashion and social comfort element behind it.

“But it also speaks to these other values of health, of environmental engagement and looking cool as well, I guess,” he said.

Press PLAY below to find out why they’re so popular