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The ‘share economy’: Why you can expect a lot more of these signs in Melbourne

The “share economy”.

It’s almost the buzzword of the decade. We’ve seen businesses like AirBNB, Uber and Airtasker take off.

So Neil Mitchell’s Ideas Factory is today exploring what could be the next frontier: Car share.

The City of Melbourne certainly hopes so.

Neil Mitchell was playing tourist in the city last weekend and was surprised at the amount of on-the-street car parks that were reserved for car share vehicles.

Melbourne council’s policy is to get 2000 car share spaces installed by 2021.

Do people actually use these cars?

And why?

Selin Saritoprak, Operations Manager at Green Share Car, one of Melbourne’s five share car companies, pitched it to Neil today.

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