The surprising response by the Church of Latter Day Saints to The Book of Mormon musical

The Book of Mormon has taken Melbourne by storm.

The highly popular satirical musical has been described as ‘blasphemous broadway’ in all its glory.

But the Church of Latter Day Saints in Melbourne has launched a campaign with TV ads and billboards, to ‘open up a dialogue’ about the religion.

Ross spotted one of the billboards at Southern Cross Station on the weekend.

Elder Robert J. Dudfield, from the Church of Jesus Christ of Latter Day Saints in Melbourne, told Ross and John they saw it as an opportunity to harness the momentum of the mega hit musical.

‘We figured it was a great opportunity to be a part of that conversation that’s happening in Melbourne at the moment,’ he said.

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