The Telstra ad that caught Neil Mitchell’s eye

A new Telstra ad caught Neil Mitchell’s eye over the weekend.

The ‘This is Footy Country’ ad celebrates country footy — both AFL and NRL — and the relationship between local footy clubs and their communities.

Chief marketing officer at Telstra, Brent Smart, says they aimed to make a “distinctive” ad.

Press PLAY to hear what went into the ad

Image: Telstra