Tourism expert warns Victoria is struggling to market itself amidst budget cuts

The tourism industry warns cuts in Victoria’s marketing budget will cripple the sector.

Co-founder and chief executive officer of Luxury Escapes, Adam Shwab, says the funding cuts are”bizarre”.

“It impacts hundreds and thousands of hospitality jobs, who are potentially at risk due to just one of the most bizarre budget cuts I’ve ever seen,” he said.

 Press PLAY to hear cuts to Victoria’s marketing budget worry tourism industry

“I think regional Victoria is … going to be hit the hardest. They probably have the most work to do,” he told Ross and Russ.

3AW Breakfast hosts, Ross and Russ, likened Victoria’s $8 million budget to the amount required to advertise a can of tuna, or a packet of chips.

Image: iStock.