Treasure Island: Australia being over-charged by big food brands

The boss of Coles is standing up for consumers by accusing big brands of treating Aussies as a cash-cow.

Major food wholesalers refer to Australia as ‘Treasure Island’ because it’s so easy to over-charge for their goods.

But The Australian‘s Eli Greenblat told Tom Elliott consumers are starting to fight back.

Click play to hear the full story