‘Very effective’: Tom Elliott’s take on One Nation’s ad against Anthony Albanese

One Nation has released an advertisement, calling out Prime Minister Anthony Albanese for being a “liar” in reference to the most recent federal budget.

The advertisement will be played during the State of Origin match tonight, and 3AW Mornings host Tom Elliott thinks it’s “very, very effective”.

Press PLAY to listen to the advertisement (including Tom Elliott’s interview with a political marketing expert)

“It will definitely get a lot of emotion generated,” political marketing expert, Dr Andrew Hughes, said on 3AW Mornings.

Images: Supplied, Hilary Wardhaugh and Dan Peled/Getty