Weet-Bix going gangbusters in China

Weet-Bix is going gangbusters in China.

So much so, the country is now the product’s No.1 export market after sitting at No.30 just over two years ago.

Tony Jones wanted to find out what was behind the boom.

‘Australia has a very good reputation in terms of food safety and standard,’ Greg Rudd from GPR Asia explained.

‘They (China) want to learn from the west, but they don’t want to be owned by the west.’

Click PLAY below to hear more from Greg Rudd on 3AW Mornings