Thanks for logging in.

You can now click/tap WATCH to start the live stream.

Thanks for logging in.

You can now click/tap LISTEN to start the live stream.

Thanks for logging in.

You can now click/tap LATEST NEWS to start the live stream.

LISTEN
Watch
on air now

Create a 3AW account today!

You can now log in once to listen live, watch live, join competitions, enjoy exclusive 3AW content and other benefits.


Joining is easy.

Advertisement
Advertisement
Advertisement

Weet-Bix going gangbusters in China

Article image for Weet-Bix going gangbusters in China

Weet-Bix is going gangbusters in China.

So much so, the country is now the product’s No.1 export market after sitting at No.30 just over two years ago.

Tony Jones wanted to find out what was behind the boom.

‘Australia has a very good reputation in terms of food safety and standard,’ Greg Rudd from GPR Asia explained.

‘They (China) want to learn from the west, but they don’t want to be owned by the west.’

Click PLAY below to hear more from Greg Rudd on 3AW Mornings

Advertisement