Why Australians should be paying MORE for coffee

St Ali CEO Lachlan Ward says it’s time to raise the price of a cup of coffee even further.

His cafe in South Melbourne has recently started charging customers $6.50 for a flat white and he says it time for other outlets to follow suit.

“If you look at it purely on a inflation basis, we’re way behind,” he told 3AW Afternoons.

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“It’s time unfortunately for Aussie cafes to adjust up and charge what we should be for coffee.