Why Tom Elliott thinks customer loyalty is ‘taken for granted’

Tom Elliott has voiced his frustration over the ‘loyalty tax’.

Press PLAY to learn why he thinks customer loyalty is taken for granted

“If you are a long-term established customer of an organisation, be it a bank, an insurance company, a pay TV provider, you often get forgotten about,” the 3AW Mornings host said.

Consumer behaviour expert and founder of People Patterns, Bri Williams, told Tom Elliott “what you end up paying for is the convenience of not having to renegotiate and not having to shop around”.

Press PLAY to hear the full explanation, including how to avoid being ‘taken for granted’

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