Woolworths named Australia’s most trusted brand

Woolworths has been named Australia’s most trusted brand for the second year in a row, beating out Bunnings for the top spot.

Chief Executive of Roy Morgan, Michele Levine, spoke to Dee Dee on why Woolworths took out the top spot.

Press PLAY to hear the decision making that ultimately decides the most trusted brands 

Picture: Getty iStock 

Top 20 trusted brands put together by Roy Morgan: 

1. Woolworths
2. Bunnings
3. Kmart
4. Samsung
5. Australia Post
6. Salvation Army
7. Apple
8. Qantas
9. Cadbury
10. Toyota
11. PayPal
12. AustralianSuper
13. NRMA
14. HBF
15. Red Energy
16. CSIRO
17. ABC
18. Fortescue Metals
19. Bendigo Bank
20. Aussie Broadband