Jamarra Ugle-Hagan has been labelled a “fictional character” as his social media activity continues to come under fire.

Ugle-Hagan remains on the sidelines as he continues to try to win trust back with key people at the Dogs following a chequered off-season.

Brownlow medallist and former Bulldogs player Brad Hardie told Wide World of Sports the club had now lost complete trust in the forward after a video emerged of him partying and drinking in recent days.

Press PLAY to hear Brad Hardie’s strong words on Ugle-Hagan 

“Suddenly (Ugle-Hagan’s) becoming almost a fictional character,” he said on 3AW.

“He’s like a cross between Peter Pan and Pinocchio. The club can not do much more; the coach and captain have done everything they possibly can to help him.”

Image: Dylan Burns/AFL Photos via Getty Images