Bartel ‘trashes’ Demon claims about their brand

Jimmy Bartel says Melbourne can’t trash their brand because they don’t have one.

Melbourne CEO Peter Jackson said the Demons “trashed their brand” with a poor performance against Hawthorn in Round 4.

But Bartel thinks the problem is deeper than that one match.

“I don’t think they have a brand yet,” Jimmy told 3AW Football on Friday night.

“They talk about it, but they don’t deliver it.

“They haven’t established their brand of football yet to trash it.”

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