C’mon, Victoria! Neil Mitchell launches #WhatWeNeedToDo campaign
We’re all sick of lockdown.
It feels unfair. But now isn’t the time to dwell or fight.
It’s time to beat this virus.
That’s the only way our lives return to normal.
Neil Mitchell last week asked listeners to help rally support and get Victorians on the same page, and one advertising expert took it to the the next level and has helped Neil launch the #WhatWeNeedToDo campaign.
Click PLAY to watch the TV commercial (Scroll down to see photos of more support!)
A website has also been launched here.
Thanks to Michael Burrows from Brand Music for writing the song and bringing it all together.
Chief Health Officer Brett Sutton was among the first people to support the campaign.
— 3AW Melbourne (@3AW693) July 12, 2020
The campaign has become bipartisan, with support from Education Minister James Merlino, as well as Liberal MPs Georgie Cozier and Ryan Smith.
— Sally Capp (@SallyCapp_) July 13, 2020
Berwick couple Michael and Rachel Rojales, who both survived severe cases of COVID-19 sent their support.
Nine News legend Peter Hitchener showed his support.
As well as Ross and Scorcher from the Brekky team!
Medical heavyweights psychologist Michael Carr-Gregg and Ambulance Victoria chief Tony Walker also joined in.
How do you help?
SPREAD THE WORD. Rally your friends and family.
Take a photo of you doing the ‘W’ sign like Neil above and Heidi below and share it to social media.
— Heidi Murphy (@heidimur) July 12, 2020
A selection of photos and videos from listeners.