New Australian trade logo revealed after previous design dumped due to COVID likeness

A new nation brand and tagline have been revealed to sell Australia internationally.

It comes after the old wattle-inspired logo, which cost taxpayers $10 million when it was designed in 2020, was dumped for looking like the COVID-19 virus.

• Scroll down to see the new logo

The new logo features a gold kangaroo above the word ‘Australia’.

A new tagline, ‘Only in Australia’, has also been launched.

Consumer psychologist from Thinkerbell, Adam Ferrier, says it’s a good logo because it’s simple and “unmistakably Australian”.

“The reason we have this is so we can present a unified voice of what Australia is, and how Australia looks, and how Australia acts, and by doing that you’re helping every little supplier,” he said.

Press PLAY below to hear why Mr Ferrier thinks the logo is a good one

Below: The new Australian trade logo