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Digital #WhatWeNeedToDo sign goes up!

The City of Melbourne has joined the latest phase of Neil Mitchell’s #WhatWeNeedToDo campaign.

Michael Burrows, the engine behind the public campaign that launched on 3AW two weeks ago, has gone from jingle-writer to poster-producer.

“Some people still need the same message, and a reminder of what #WhatWeNeedToDo actually means,” he said.

Lord Mayor Sally Capp agreed to share far and wide.

Click PLAY to hear Neil chat with Michael Burrows and Cr Capp

An electronic banner promoting the campaign has also gone up at St Kilda Junction.

C’mon, Victoria! Neil Mitchell launches #WhatWeNeedToDo campaign

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